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Glossary / Lexicon

What are Business Analytics?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Business analytics is a collection of techniques, methods, and processes used to collect, analyze, and interpret large amounts of data to make better decisions for businesses. It can help identify trends and pattern recognition that affect a company's performance and measure the results of investments. Business analytics can also help create a better understanding of customer needs to increase sales and improve customer satisfaction.
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