What is desk research?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Desk research is a process of gathering information from existing, publicly available sources. It is a method of primary market research in which data is collected by analyzing publications, websites, reports, statistics and other available sources. Desk research has the advantage of being quick, inexpensive, and a suitable method for researching a wide range of topics.