News / Blog: #customers

What is a brand strategy?

A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.

What are press contacts?

Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.

What is online advertising?

Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.

What is media presence?

Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.

What is customer loyalty?

Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.