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Glossary / Lexicon

What is media presence?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.
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