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Glossary / Lexicon

What is storytelling?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Storytelling is an art form that involves telling a story in a unique and creative way. It can be used to convey a message, product or brand, but also to provide entertainment. Storytelling can be verbal, visual, via social media, or a combination of all three. It helps create an emotional connection to a message or brand and makes the audience feel connected to the story.
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