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What you should know about cold calls and cold calling

06/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Cold calls and cold calling are one of the most effective ways for businesses to acquire more customers. Cold calls are a direct phone call between a company and a potential customer. Cold calling is a process in which companies identify potential customers, contact them, and attempt to establish a business relationship.

Cold calls and cold calling are about companies finding a customer who is interested in the services and products. Cold calling involves calling the customer directly, while cold calling can involve multiple approaches, such as emails, social media or sending out brochures.

It is important to prepare before calling or writing. A company should learn about the potential customer's business to get a better understanding of their needs. When calling, the caller should give a brief introduction to their company and services and then address the customer's needs.

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Wondering why Google Ads aren't working for you?

06/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Google Ads usually works well, but there are a few reasons why it might not work for you. First, it could be that you have poor keyword targeting. It's important that you research carefully and choose the right keywords for your market. Poorly designed ads can also cause your campaign to be unsuccessful. You need to make sure that your ads are visually appealing and convey a clear message. If you're not sure how to design your ad, you can consult a professional ad designer. It could also be that your campaign is not up to date, as Google is constantly adding new features. It's important to regularly review and update your campaign to keep it effective and successful.

Typical problems are high click-through prices, low traffic and high total cost of ownership or low conversion rate.

difficult targeting

high competition

A/B testing

Optimization of ad campaigns

Smart campaigns vs. advanced settings

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What are the biggest mistakes as a salesperson?

06/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Waste too much time on non-profitable activities.

2. Not working to build quality relationships with customers.

3. Spending too much time selling new business and not enough time building on existing business.

4. Not spending enough time on lead generation activities.

5. Not knowing how to make successful sales calls.

6. Not spending enough time acquiring market knowledge.

7. Not trying to identify and focus on a target group.

8. Not trying to learn new sales techniques.

9. Not having a clear strategy for pricing.

10. Not being able to solve a problem if it is one.

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What are the easy mistakes to avoid when analyzing data?

06/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Not collecting enough data: It is important to collect enough data before you start your analysis. If you have little data, you cannot consider all the relevant factors and it is difficult to draw conclusions.

2. Using inappropriate data: It is important to use the right data for the analysis. If one uses the wrong data, the conclusions one draws may not be accurate.

3. Not considering all variables: One should consider all variables that are relevant to the analysis. If you omit important variables, the conclusions you draw may be inaccurate.

4. Not questioning expectations: one should question the expectations one has for the analysis before starting the analysis. If one focuses too much on a particular expectation, one may miss important variables.

5. Not using the right methods: It is important to use the right analysis methods to get the right results. If one uses the wrong methods, the results may be inaccurate.

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What are common sources of errors when setting up an online store?

06/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient testing phases: A good online store should be thoroughly tested before publishing to identify possible sources of errors.

2. Insufficient search engine optimization: an online store must be highly visible to search engines in order to achieve good visibility. For this, the right keywords, page titles and descriptions must be used.

3. Insufficient security: an online store should be protected against unauthorized access and data misuse. For this, security updates must be executed regularly.

4. Poor design: poor design may cause customers to be dissatisfied and leave the online store before making a purchase.

5. Inadequate customer service: an online store must provide good customer service to answer customer questions and concerns. This includes an efficient ordering process and competent advice.

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