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What you should know about cold calls and cold calling

06/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Cold calls and cold calling are one of the most effective ways for businesses to acquire more customers. Cold calls are a direct phone call between a company and a potential customer. Cold calling is a process in which companies identify potential customers, contact them, and attempt to establish a business relationship.

Cold calls and cold calling are about companies finding a customer who is interested in the services and products. Cold calling involves calling the customer directly, while cold calling can involve multiple approaches, such as emails, social media or sending out brochures.

It is important to prepare before calling or writing. A company should learn about the potential customer's business to get a better understanding of their needs. When calling, the caller should give a brief introduction to their company and services and then address the customer's needs.

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