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Wondering why Google Ads aren't working for you?

06/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Google Ads usually works well, but there are a few reasons why it might not work for you. First, it could be that you have poor keyword targeting. It's important that you research carefully and choose the right keywords for your market. Poorly designed ads can also cause your campaign to be unsuccessful. You need to make sure that your ads are visually appealing and convey a clear message. If you're not sure how to design your ad, you can consult a professional ad designer. It could also be that your campaign is not up to date, as Google is constantly adding new features. It's important to regularly review and update your campaign to keep it effective and successful.

Typical problems are high click-through prices, low traffic and high total cost of ownership or low conversion rate.

difficult targeting

high competition

A/B testing

Optimization of ad campaigns

Smart campaigns vs. advanced settings

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