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1. Insufficient testing phases: A good online store should be thoroughly tested before publishing to identify possible sources of errors.
2. Insufficient search engine optimization: an online store must be highly visible to search engines in order to achieve good visibility. For this, the right keywords, page titles and descriptions must be used.
3. Insufficient security: an online store should be protected against unauthorized access and data misuse. For this, security updates must be executed regularly.
4. Poor design: poor design may cause customers to be dissatisfied and leave the online store before making a purchase.
5. Inadequate customer service: an online store must provide good customer service to answer customer questions and concerns. This includes an efficient ordering process and competent advice.