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Glossary / Lexicon

What are media relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations refer to the relationship between an organization, brand or person and the media. It includes all activities that help build and strengthen the relationship between the two parties. This includes online and offline press releases, interviews, blog posts, press conferences, social media campaigns, and more. The goal of media relations is to create and convey a positive image of the organization, brand or person to the public.
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What is social media?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media is a collection of Internet-based applications that allow people to interact and share content online. You can download, post, comment, and share specific media such as images, videos, audio files, and text posts. Typical social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.
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What is image management?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Image management is a process in which a person or company seeks to improve, protect and preserve the image others have of them. This can be achieved through a variety of methods, such as promoting a good reputation, publishing positive information about the person or company, participating in public events, and spreading positive messages. Image management requires a strategic and continuous commitment to maintain and improve the image.
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What is media work?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.
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What is database administration?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database administration is the process of managing and maintaining a database. It includes creating, modifying and updating the database structure, ensuring data integrity, managing user groups and monitoring database operation. A database administrator is responsible for creating, maintaining, and ensuring the availability of a database.
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