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What is search engine marketing (SEM)?

Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.

What is a sales funnel?

A sales funnel is a process that enables companies to identify, reach, and convert potential customers. It usually consists of several steps, starting with addressing the user's interest, presenting an offer, following up, and converting the customer. The sales funnel represents a structured approach to selling that increases the likelihood of a lead becoming a customer.

What is a lead?

A lead is a person who shows interest in a product or service. It is a kind of "warm lead" because he has already shown positive signals that he is interested in the company or its products. Lead generation is an important part of marketing where companies try to identify potential customers who are interested in their products or services.

What is social media analysis?

Social media analytics is a method of collecting and analyzing data from social media to gain valuable insights into consumer preferences, behaviors, and other trends. It can be used to measure brand awareness, identify target audiences and understand what users think about a company, product or service. It also offers companies the opportunity to determine their competitive advantage by finding out how they compare to similar companies on social media.

What is algorithm-based search?

Algorithm-based search is a process based on the application of complex algorithms to extract relevant information from a large amount of data. This technology is often used in search engines to provide users with relevant results for their search queries.