What is social media analysis?
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media analytics is a method of collecting and analyzing data from social media to gain valuable insights into consumer preferences, behaviors, and other trends. It can be used to measure brand awareness, identify target audiences and understand what users think about a company, product or service. It also offers companies the opportunity to determine their competitive advantage by finding out how they compare to similar companies on social media.