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Glossary / Lexicon

What is a sales funnel?

12/05/2022 | By: FDS
A sales funnel is a process that enables companies to identify, reach, and convert potential customers. It usually consists of several steps, starting with addressing the user's interest, presenting an offer, following up, and converting the customer. The sales funnel represents a structured approach to selling that increases the likelihood of a lead becoming a customer.
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