News / Blog

What is a media strategy?

A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.

What is an image campaign?

An image campaign is an advertising campaign aimed at improving the reputation of a company, brand or organization. Image campaigns aim to improve the public image of a person, brand or organization by highlighting positive attributes and events. They can be carried out in a variety of ways, including advertising, online marketing, PR events, social media activities and more.

What is PR software?

PR software is a type of software that helps companies plan, execute and monitor public relations activities. It can help increase brand awareness, track campaigns, manage and publish content, and measure how effective PR activities are. There are many different types of PR software that offer different features and functionality. Some can even help you retain media, create PR reports, and manage individual campaigns.

What are influencer relations?

Influencer relations is a form of PR in which companies and brands spread their messages to a wider audience via influencers. Influencers are people who have a large number of followers on social media and a strong reputation in their respective niches. By including an influencer in a campaign, brands can promote their products and services in a unique way and reach a wider audience. Influencer relations can help attract more customers and increase customer engagement.

What is Corporate Design?

Corporate design is the process of developing and implementing a visual identity for a company or organization. It encompasses a wide range of visual elements that represent the company or organization, including logos, colors, fonts, images, and other visual elements. Corporate design is an important part of brand management and can help strengthen a company's image and attract customers.