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What is the CPM (thousand contact price) and how much is it (examples)?

The thousand-contact price (CPM) is a key figure from the field of marketing and advertising. It indicates how much money an advertiser has to pay to reach a thousand people with his advertising message. The CPM is often used in media planning to evaluate the costs of an advertising campaign and to compare different advertising media with each other.

The exact CPM depends on several factors, including the advertising medium chosen, the target audience, the reach, the type of advertising and other factors. There is no set amount for the CPM, as it can vary greatly.

Here are some examples of possible CPM values in different advertising media:

Television: The CPM for commercials on television can vary widely depending on the station, the time of broadcast and the target audience. For example, it can range between 10 euros and 100 euros.

Print media: For print ads in magazines or newspapers, the CPM can also vary greatly. It can range from a few euros to several dozen euros, depending on the print run, placement and readership.

Online advertising: In online advertising, CPM values are often lower than in traditional media. They can range from a few cents to several euros, depending on factors such as the type of ad, the platform, the target audience, and the ad format.

In online advertising, CPM values are often lower than in traditional media.

It is important to note that these are only rough estimates and actual CPM values can vary widely in practice. The exact costs should be determined in consultation with the advertising marketers or agencies, as they know the current prices and conditions best.