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The CPM (thousand-contact price) in online marketing can vary greatly depending on various factors. There is no set rule or standard amount for the CPM, as it depends on many different variables. Here are some factors that can affect the CPM:
Target audience: the type of audience you are trying to reach can affect the CPM. For example, it may be more expensive to target a specific and high-value audience.
Ad format: the ad format you choose also plays a role. Different formats such as display ads, video ads, search engine advertising, or native advertising have different cost structures.
Platform: The choice of advertising platform influences the CPM. Well-known platforms such as Google Ads, Facebook Ads, or LinkedIn Ads have different pricing models and price ranges.
Demand and supply: the CPM is also influenced by the demand and supply in the advertising market. When demand for advertising space is high and supply is limited, this can lead to higher CPM prices.
Seasonal fluctuations: In some industries, there are seasonal fluctuations that can affect CPM. Prices may be higher during peak periods or at certain times of the year.
It is important to note that CPM is not the sole measure of the success of an advertising campaign. Other factors such as campaign objectives, targeting, and ad effectiveness also play an important role.
It's best to conduct a comprehensive analysis of your specific requirements, target audiences and budgets, and then set an appropriate CPM accordingly. It can be helpful to consult with experts in online marketing to make an informed decision.