Share:

Glossary / Lexicon

What is a competitive edge

06/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A competitive edge is an advantage a company has over its competitors that enables it to be successful in a particular market or industry. Such a lead can be based on various factors, such as:

Uniqueness: A company may offer a product or service that is unique and cannot be duplicated by its competitors.

Cost Leadership: A company can offer its products or services at a lower price than its competitors, which allows it to gain larger market share.

Technology: A company may have more advanced technologies than its competitors, allowing it to work faster, more efficiently and create more innovative products.

Reputation: A company can have a good reputation in the industry, which makes it easier for them to attract new customers and retain existing customers.

Know-how: A company may have specialized knowledge or skills that enable it to offer unique products or services that cannot be replicated by its competitors.

A competitive advantage is usually an important factor in a company's long-term success, as it helps it to secure its market position and increase its profitability.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: