What is target group marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Target group marketing is a strategy that enables companies to market their products and services to a specific target group. It involves the use of data analysis to understand the specific needs, behaviors, and preferences of the target audience and the development of advertising campaigns and marketing strategies that appeal to that audience. Audience marketing can be an effective way to help companies generate more revenue from their existing customer base.