What is address broking?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address broking is a service that allows companies to buy email addresses from people to send emails to potential customers. Address broking is often used as part of a company's email marketing strategy. The service involves collecting, processing, and selling email addresses acquired in a variety of ways. The addresses can come from a variety of sources, such as a website or database, or they can be collected manually. The Service can help a company acquire new customers by using the email addresses to launch and track email campaigns.