What is city marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
City marketing is a strategy used to promote a city as an attractive and vibrant place. It involves creating a positive image of the city that is conveyed at various levels through advertising, events, functions and public relations. City marketing is intended to promote the city as an attractive tourist destination and business location, thus boosting the local economy.