Was ist Social Marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social marketing is a form of marketing that focuses on using social networks and other social platforms to market a specific message or product. It can also be understood as a process aimed at influencing and changing behavior using social networks. It can relate to a variety of goals, from promoting companies or organizations to supporting campaigns to reduce risk and promote healthy lifestyles.