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Glossary / Lexicon

What is a brand ambassador?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A brand ambassador is a person who acts as a representative of a brand and promotes the brand and its products at events, advertising campaigns and other public appearances. The brand ambassador can be a well-known expert, an influencer or an athlete who officially represents and promotes the brand. The purpose of a brand ambassador is to provide reliable and authentic feedback about a brand that builds a positive connection between brand and audience.
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