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Glossary / Lexicon

What is a corporate identity?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate identity is a term that refers to the visual presentation of a brand or organization. It includes the visual elements that define a brand, product or organization, such as colors, logos, images, fonts, slogans and other elements. These elements help create a consistent look and feel and represent the brand to the public.
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