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Glossary / Lexicon

What is sales promotion?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales promotion is a combination of various marketing and sales activities designed to attract and increase consumer interest in a particular product or service. Such activities often include advertising, promotions, sales price reductions, gifts, contests, and events designed to increase customer interest in a product or service and drive sales.
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