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Usual hourly rates at agencies 2024 - How high are the costs?

02/27/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The costs of agency services vary and depend on various factors. Here, we take a look at the common hourly rates in different areas:

1. PR Consulting

For PR consulting, hourly rates typically range between 80 and 150 euros. This depends on the size of the agency and the scope of services provided.

2. Web Design

Web design agencies usually charge between 50 and 120 euros per hour. Experienced designers and project complexity can influence the rates.

3. Copywriting

Copywriters typically charge between 40 and 100 euros per hour. Costs vary based on the type of content and the writer's expertise.

4. Social Media Management

Hourly rates for social media management range between 60 and 120 euros. Prices may depend on the reach and scope of the managed social media presence.

5. SEO Optimization

For SEO services, hourly rates range from 80 to 150 euros. Agency size and applied SEO strategies can influence the costs.

6. Event Management

Event management agencies typically charge between 70 and 120 euros per hour. The size and prestige of the event can affect prices.

It's essential to note that these are average figures, and individual negotiations and project-specific pricing are common. Choosing an agency should be based not only on costs but also on their expertise and experience.

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