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What Business Metrics Exist?

02/27/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Key performance indicators (KPIs) play a crucial role in the analysis and management of companies. Here are some essential metrics that businesses use to assess their performance:

1. Revenue

Revenue indicates how much money a company generates through the sale of goods or services. It is a fundamental metric for financial performance.

2. Profit

Profit is the result when costs are subtracted from revenue. It provides insights into how profitable the company operates.

3. Liquidity

Liquidity indicates the extent to which a company can settle short-term liabilities. This includes metrics such as liquidity ratios 1 and 2.

4. Profitability

Profitability measures the earning power of a company. This includes metrics such as return on equity and return on total capital.

5. Indebtedness

Indebtedness shows the extent to which a company uses debt. This includes metrics such as the debt-to-equity ratio and equity ratio.

6. Employee Productivity

Employee productivity indicates how efficiently employees work. Metrics in this category include revenue per employee or profit per employee.

7. Inventory

Inventory metrics provide insights into the efficiency of inventory management and help avoid overstocking.

8. Customer Retention

Customer retention indicates how loyal customers are. Metrics in this category include customer retention rate and customer lifetime value.

It is crucial for businesses to select relevant metrics for their industry and regularly monitor them to improve their performance and make strategic decisions.

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