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Starting your own expert business - How do I find the right niche?

02/27/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start by analyzing your interests, skills and experience. Make a list of the things you are good at, the things that interest you, and the things you enjoy most.

2. Look for connections between your interests, skills, and experiences. Identify your core competencies and look at what issues and problems you can solve with them.

3. Research areas where your specific skills are in demand. Look at what needs there are in the industry and what niches are not yet filled.

4. Think about what kind of expert you want to be. Decide whether you want to be an online or offline expert and what topics you want to offer.

5. Get a picture of your competition. Which experts offer similar services? What makes you different?

6. Use social media to build a presence and establish your expert status. Be active, network and build a community.

7. Create a business plan. Define clear goals and strategies for your expert business and think about your financial resources.

8. Use your networks to make contacts and publicize your expert business. Build a customer base through word of mouth and referrals.

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