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What is a traffic network?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A traffic network is a virtual network that allows advertisers to play their ads on different websites. It allows advertisers to distribute different types of ads to different audiences and thus increase traffic to their websites. Traffic networks can also be used to generate more leads and increase conversion rates.
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What is a social media manager?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.
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What is a target group?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A target group is a group of people who share a common goal based on their similar characteristics and preferences. A target group can be identified in terms of age, gender, occupation, income, place of residence, interests, attitudes, behavior and other criteria. Market researchers use target group analysis to determine the best strategies and campaigns for a company.
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What is a media distributor?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media distribution list is a system for sending media such as news, images, videos, documents and audio to a group of people at the same time. It is an effective tool for reaching people who are interested in the same content. A media distribution list can be used to send information to customers, employees or other target groups.
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What is targeting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.
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