What is a target group?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A target group is a group of people who share a common goal based on their similar characteristics and preferences. A target group can be identified in terms of age, gender, occupation, income, place of residence, interests, attitudes, behavior and other criteria. Market researchers use target group analysis to determine the best strategies and campaigns for a company.