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Glossary / Lexicon

What is a traffic network?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A traffic network is a virtual network that allows advertisers to play their ads on different websites. It allows advertisers to distribute different types of ads to different audiences and thus increase traffic to their websites. Traffic networks can also be used to generate more leads and increase conversion rates.
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