12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Remarketing is a form of online advertising that allows companies to reach potential customers who have visited a website with personalized ads on other websites. It is used to attract previous visitors in order to achieve a conversion by targeting them with special advertising messages and offers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
City marketing is a strategy used to promote a city as an attractive and vibrant place. It involves creating a positive image of the city that is conveyed at various levels through advertising, events, functions and public relations. City marketing is intended to promote the city as an attractive tourist destination and business location, thus boosting the local economy.