Was ist Performance Marketing?
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.