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What is sales promotion?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales promotion is a combination of various marketing and sales activities designed to attract and increase consumer interest in a particular product or service. Such activities often include advertising, promotions, sales price reductions, gifts, contests, and events designed to increase customer interest in a product or service and drive sales.
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What is online advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.
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What is online PR?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.
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What is advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.
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What is a promotional campaign?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.
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