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Find a voluntary position in an editorial office or publishing house - How to find the right media provider

10/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Volunteering in an editorial office or publishing house can be an important step on the way to a successful career in journalism or publishing. But how do you find the right media provider that offers the best learning opportunities and chances? In this article, we will give you tips on how to find the ideal volunteer position.

1. Reflect on your interests and goals:

Before you start your search, think about which areas of journalism or publishing interest you the most. Do you want to work in print media, online journalism, radio or television? Do you have a preference for certain topics, such as politics, culture, science or business? Clarity about your interests and goals will help you choose the right media provider.

2. Research media companies:

Do a thorough research of media companies that offer voluntourism. These can be daily newspapers, magazines, online portals, radio stations or publishers. Make sure they are in the fields that match your interests.

3. Use online job exchanges and career websites:

Online job boards and career websites are an excellent source of volunteer opportunities. Platforms such as LinkedIn, Mediabistro and Journalistenjobs.de offer a variety of voluntariats in the media industry.

4. Find out about media organisations:

Media organisations and journalist associations can be useful resources. They often offer information about volunteering, scholarships and internships in the industry. Some organisations also offer mentorship programmes, which can help you develop your career.

5. Networking:

Networking is crucial in the media industry. Attend industry events, conferences and journalism meetups. Meet people in the industry and make contacts who can help you find a volunteer position.

6. Write targeted applications:

Write tailored applications for the media companies that interest you. Emphasise your skills, experience and passion for journalism or publishing. Tailor your application to the specific requirements of the company.

7. Find out about remuneration and working conditions:

When doing your research, pay attention to the remuneration and working conditions for voluntary positions. Some media companies offer decent pay and clear development prospects, while others have less attractive conditions. Weigh your options carefully.

8. Conduct interviews and internships:

If you are invited to interview or do an internship, use this opportunity to get to know the company and the working environment. Ask about the tasks you will take on during the volunteering period and how it fits into your career goals.

Summary: Find the right media provider for your volunteering

Volunteering in a newsroom or publishing house can be the key to a successful career in journalism or publishing. By reflecting on your interests and goals, researching media companies and applying specifically, you can find the right media provider that offers you the best learning opportunities and chances. Use your contacts in the industry and be prepared to work hard to achieve your goal. With commitment and determination, you can succeed in the exciting world of media.

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How do you become an IT expert?

10/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Becoming an IT expert requires extensive training, practical experience and continuous development of your skills. Here are the steps that can help you get on the path to becoming an IT expert:

Basic education in computer science or related fields:

Start with a solid foundation in computer science, information technology or a related field of study. A bachelor's degree is often recommended.

Broad understanding of IT fundamentals: Learn the basic principles of information technology, including hardware, software, networking and data management.

Programming and development: Acquire programming skills even if you do not want to become a developer. An understanding of programming can be beneficial in many IT fields.

Specialisation: Choose a specialisation within IT that matches your interests. Examples of specialisations include network administration, systems administration, database administration, cloud architecture, cybersecurity, software development or artificial intelligence.

Practical experience: Gain hands-on experience by working on projects, completing internships or working in IT positions to develop your skills.

Certifications: Consider obtaining industry-specific certifications to validate your expertise. There are many IT certifications that focus on different specialties.

Continuing education: Stay abreast of the latest technology developments by following current trends and technologies in IT. Attend trainings, seminars and conferences. Professional ethics and data protection:

Understand the ethical standards of the IT industry and the need for data protection. Comply with data protection guidelines and regulations.

Network: Network with other IT professionals, attend industry events, meetups and online communities to expand your knowledge and make professional connections.

Self-study: Set learning goals for yourself and study independently to deepen your skills and expertise.

Applications and career development: Apply for IT positions that match your specialisation and plan your career development to achieve your professional goals.

Crisis management and problem solving: Develop skills to identify and solve IT problems. Rapid response to disruptions and emergencies is often critical.

Project management: Learn the basics of project management to efficiently plan and execute major IT projects.

Global awareness: In a globally connected IT world, an understanding of international aspects of information technology is an advantage.

Remember that the IT industry is broad and offers many different specialisations. Your choice will depend on your interests and career goals. The willingness to continuously learn and the ability to adapt to new technologies are key skills to succeed in the IT industry and become an IT professional.

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What is a voucher copy?

10/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A voucher copy is a copy of a printed or published article, advertisement, book or other published work sent to the author, creator or advertiser of the material in question. Specimen copies are used to provide proof of publication and to inform the party concerned that their material has indeed been published in a medium.

The use of specimen copies varies depending on the context of the publication:

Journalism: In journalistic practice, journalists often receive voucher copies of their articles or reports published in printed newspapers, magazines or online news portals. This enables them to archive their work, show it in their portfolio and, if necessary, point out copyright infringements.

Advertising: In the advertising industry, advertisers receive voucher copies of advertisements or promotional materials to ensure that their ads have been placed in print or digital media as agreed.

Publishers: Authors who publish books or articles in books often receive voucher copies of the printed book or magazine in which their work appeared. This serves to reward the authors for their work and to give them the opportunity to showcase their publications.

Academic publications: In academia, authors of scientific articles or research papers receive voucher copies of their publications in scientific journals. This is important for the recognition and tracking of research papers.

Slip copies can be physical copies or digital versions of the published material. They are used to provide transparency and confidence in the publication processes and to ensure that those involved receive appropriate credit for their work.

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How do you become an IT specialist?

10/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Becoming an IT specialist requires a combination of education, hands-on experience and continuous learning as the IT field is constantly changing. Here are the steps that can help you get on the path to becoming an IT specialist:

Learn education and fundamentals:

Start with a solid foundation in computer science and information technology. A bachelor's degree in computer science, information systems or a related field is often helpful.

Learn programming:

Learn basic programming skills even if you don't want to become a developer. Programming is a fundamental skill in IT.

Learn basic programming skills.

Networking basics:

Understand the basics of networks, including protocols, routers, switches and firewalls.

Operating systems:

Acquire knowledge of various operating systems including Windows, Linux and macOS.

Cloud technologies:

Learn the basics of cloud computing and how to use platforms such as Amazon Web Services (AWS), Microsoft Azure or Google Cloud.

Databases and SQL:

Understand basic database concepts and SQL (Structured Query Language) for data management.

Cybersecurity:

If you're interested in security, learn the basics of cybersecurity, including threat prevention, identity management and encryption.

Specialisation:

Identify your area of interest in IT, e.g. network administration, database administration, web development, cloud architecture, cybersecurity or systems administration.

Certifications:

Consider obtaining industry-specific certifications that validate your skills. Examples include CompTIA A+, Network+, Security+, Cisco CCNA, Microsoft MCSA, AWS Certified Solutions Architect, and CISSP (Certified Information Systems Security Professional).

Practical experience:

Gain practical experience by working on projects, completing internships or taking part-time IT jobs.

Continuing education:

The IT industry is constantly evolving. Keep up to date with current trends and technologies and continue your education.

Professional ethics:

Understand and adhere to the ethical guidelines of the IT industry to work professionally and with integrity.

Networking:

Network with other IT professionals, attend conferences, meetups and online communities to expand your knowledge and discover professional opportunities.

Applications and career development:

Apply for IT positions that match your skills and interests and plan your career development to achieve your professional goals. IT is a broad field and there are many different specialisations and career paths. Your choice will depend on your interests and goals. Remember that in the IT landscape, a willingness to engage in lifelong learning and the ability to adapt to new technologies are crucial.

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Content marketing vs. digital marketing: what's the difference?

10/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In the world of online marketing, terms like content marketing and digital marketing are ubiquitous. Both play a crucial role in promoting brands and reaching customers, but they are not the same thing. In this article, we will elaborate on the difference between content marketing and digital marketing and how they complement each other.

Content Marketing: The Power of Content

Content marketing focuses on creating and distributing high-quality, relevant content to attract and engage a target audience. This can take the form of blog posts, videos, podcasts, e-books, infographics and more. The goal of content marketing is to provide valuable information and value to the target audience, which builds trust and builds long-lasting relationships.

Goals of content marketing:

Inform and educate the target audience

Increase brand awareness

Build customer loyalty and retention

Direct traffic to the website

Build authority and credibility

Example of content marketing:

A fitness company regularly creates blog posts about healthy eating, workout plans and wellness tips. This content is informative and aims to help the target audience with their health and fitness goal.

Digital marketing: the entirety of online advertising

Digital marketing is a broader term that encompasses all marketing activities that use digital channels to promote products or services. This can include paid advertising, SEO (search engine optimisation), social media marketing, email marketing, display advertising, affiliate marketing and more. Digital marketing is diverse and can involve different tactics to achieve desired marketing goals.

Goals of digital marketing:

Increase traffic to the website

Increase conversion rates

Promoting sales

Increase brand awareness

Increasing online presence

Example of digital marketing:

An e-commerce company uses Google Ads to serve paid ads when users search for products it sells. These ads appear at the top of search results and take users directly to the website's product pages.

How they complement each other

Content marketing and digital marketing are closely related and complement each other in several ways:

Content for Digital Marketing: Content marketing plays a key role in digital marketing.

High-quality content is used for SEO to increase visibility in search engines. It is embedded in email marketing campaigns to increase conversion rates, and in social media to drive engagement and interactions.

Traffic and visibility: content marketing helps drive organic traffic to the website, while digital marketing provides instant visibility through paid advertising. Both of these aspects are crucial to achieving greater reach.

Lead generation and conversion: content marketing can help generate leads, while digital marketing facilitates the conversion of those leads into paying customers.

Long-term and short-term goals: Content marketing often has a long-term focus and aims to build long-lasting customer relationships. Digital marketing may have shorter-term goals such as increasing sales or promoting special offers.

Conclusion

Content marketing and digital marketing are two key components of a successful online marketing mix. Content marketing focuses on creating valuable content to attract and engage the target audience, while digital marketing covers all marketing activities in the digital space. A balanced interaction of both approaches can help to increase visibility, attract customers and build long-term relationships. Companies should strategically decide how to combine these two elements to achieve their specific marketing goals.

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