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How to run an efficient newsletter marketing

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an email list of potential subscribers. They can come from your website, social media, newsletter subscription, or your company's network.

2. Develop an email marketing strategy to reach your targets and audiences. Define exactly what messages to send to your subscribers and how frequently they will be sent.

3. Use an email marketing tool to manage your email campaigns more easily. These tools help you segment your list, personalize emails, and send automated emails.

4. Create an engaging email design. Use a well-designed template and set a consistent color palette and font to give readers an engaging experience.

5. Add a CTA (call-to-action) to each email. The CTA should be short, concise, easy to understand, and clearly communicate what you want readers to do.

6. Send regular emails to your subscribers. Decide if you want to send every week, every month, or on some other specific date. Keeping your subscribers informed on a weekly basis will help you keep them up to date on new content and offers.

7. Test different email content. Test different subject lines, content, and images to see which ones work best.

8. Measure the results. Measure open and click-through rates to see how successful your campaigns are. Compare the results and adjust your campaigns if necessary.

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Significantly increase the conversion rate with these simple measures

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your website is easy to navigate and user-friendly.

2. Integrate a unique call-to-action element on every page.

3. Create personalized content based on the interests and needs of your target audience.

4. Add a live chat window to help your visitors with questions and problems.

5. Create clear and compelling product descriptions.

6. Use conversion tracking tools to monitor and analyze the performance of your campaigns.

7. Make sure your website is optimized for mobile devices.

8. Add a social proof feature for your products and services.

9. Offer an attractive discount or reward system.

10. Create a secure and trustworthy payment system.

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Data Mining vs. Scraping Tools - Why Email Extractor Tool Will Get You Nowhere

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Email extractor tools are primarily designed to extract specific data from the web. These tools are able to search websites for certain keywords and capture email addresses such as. @domain.com or @domain.com. However, since they are not looking for more information about an email address, their ability to provide more information about an email address is limited.

Data mining tools, on the other hand, take a more comprehensive strategy. They attempt to generate hypotheses and patterns from the collected data to gain a better understanding of the data. Available data mining tools include techniques such as classification, regression, clustering and association analysis. They can also be used to determine the links between email addresses and other information such as names, addresses, phone numbers, etc. In this way, data mining tools can provide much more information than email extractor tools.

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SEO: Better Google Ranking - What you need to do

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Make sure your website is optimized for search engines by using the right keywords and meta tags.

2. Create high quality content: publish high quality, relevant and unique content that targets your industry and audience.

3. Publish new content regularly: update your website regularly to get search engines to index your site more frequently.

4. Optimize your page load times: Avoid large images and videos, which can affect page load times.

5. Create internal links: Create links to other pages on your site to get search engines to index your page more often.

6. Build backlinks: Build backlinks to relevant websites to boost your ranking.

7. Use social media: use social media to share your content and build your brand.

8. Use SEO tools: Use SEO tools to optimize your website and improve your ranking.

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What strategies are there for companies in industries where there is a shortage of skilled workers to find staff?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on internal recruiting: companies should focus more on internal sources such as retraining, mentoring programs and internal training to meet their needs for qualified employees.

2. Creative approaches to employee search: companies can use creative approaches such as social media scouting, digital talent and networking platforms, employee referrals and virtual events to find qualified candidates.

3. Adapting to changing work conditions: Companies must adapt to the increasing demand for flexible work schedules, remote jobs and part-time positions to attract qualified candidates.

4. Investing in new technologies: companies need to invest in technologies to simplify the employee search process, such as automated search algorithms, AI-powered recruiting tools, and digital applicant assessment tools.

5. Tapping new talent: companies need to tap new talent in non-traditional sources, such as students, veterans or older workers.

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