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How to run an efficient newsletter marketing

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an email list of potential subscribers. They can come from your website, social media, newsletter subscription, or your company's network.

2. Develop an email marketing strategy to reach your targets and audiences. Define exactly what messages to send to your subscribers and how frequently they will be sent.

3. Use an email marketing tool to manage your email campaigns more easily. These tools help you segment your list, personalize emails, and send automated emails.

4. Create an engaging email design. Use a well-designed template and set a consistent color palette and font to give readers an engaging experience.

5. Add a CTA (call-to-action) to each email. The CTA should be short, concise, easy to understand, and clearly communicate what you want readers to do.

6. Send regular emails to your subscribers. Decide if you want to send every week, every month, or on some other specific date. Keeping your subscribers informed on a weekly basis will help you keep them up to date on new content and offers.

7. Test different email content. Test different subject lines, content, and images to see which ones work best.

8. Measure the results. Measure open and click-through rates to see how successful your campaigns are. Compare the results and adjust your campaigns if necessary.

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