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How to improve your lead generation through search engine optimization

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.

1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.

2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.

3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.

4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.

5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.

SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.

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How to make the reach of a press release measurable

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Measuring the reach of a press release is an important task for companies that want to increase their visibility to the public. There are several methods that can be used to determine the reach of a press release.

1. Determine the number of retail sources that received the press release. This can be a simple phone call to the respective media outlet or an online search.

2. Record the number of readers who read the press release. This can be determined using citation statistics, references to the press release, and other similar methods.

3. Measure the social media reach of the press release. This can be done using tools such as Hootsuite, Buffer, or Sprout Social.

4. Determine the number of people who responded to the press release. This can be done through a survey, an online poll, or a combination of both.

5. Measure the number of contacts referred. This can be determined through the tracking URLs included in the press release.

Using these methods, companies can measure the reach of their press release to gauge the success of their campaigns.

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What is new customer acquisition?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer acquisition is the process of acquiring new customers. It usually involves a combination of marketing, sales and customer service. The purpose is to identify, educate and attract new customers. This process often requires a combination of creative strategies, techniques and tools to reach and retain new customers.
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What is Tableau?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Tableau is a data visualization software that allows users to visually explore and investigate their data. With Tableau, users can create interactive graphs, charts, maps, and other visual elements to better understand and present their data. Tableau connects to a variety of data sources, including Excel files, databases, CSV files, online data sources and more. It is a high-quality business intelligence tool that is useful for companies of all sizes, from sole proprietorships to Fortune 500 companies.
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What is mariaDB?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
MariaDB is a relational, open-source database based on an advanced variation of MySQL. It was developed as a high-performance alternative to MySQL and offers a number of security and performance improvements that reduce the risk of data loss or corruption. MariaDB is widely used by many large companies and websites. It is also a popular tool for web developers, as it is easy to use and manage.
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