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Glossary / Lexicon

What is new customer acquisition?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer acquisition is the process of acquiring new customers. It usually involves a combination of marketing, sales and customer service. The purpose is to identify, educate and attract new customers. This process often requires a combination of creative strategies, techniques and tools to reach and retain new customers.
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