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Measuring the reach of a press release is an important task for companies that want to increase their visibility to the public. There are several methods that can be used to determine the reach of a press release.
1. Determine the number of retail sources that received the press release. This can be a simple phone call to the respective media outlet or an online search.
2. Record the number of readers who read the press release. This can be determined using citation statistics, references to the press release, and other similar methods.
3. Measure the social media reach of the press release. This can be done using tools such as Hootsuite, Buffer, or Sprout Social.
4. Determine the number of people who responded to the press release. This can be done through a survey, an online poll, or a combination of both.
5. Measure the number of contacts referred. This can be determined through the tracking URLs included in the press release.
Using these methods, companies can measure the reach of their press release to gauge the success of their campaigns.