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How to up-sell successfully

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Familiarize yourself with your products and services. Understand their value and features and find out how they can benefit your customers.

2. Profile your customers by understanding their needs, goals and expectations.

3. Always be attentive and keep an eye on the current trends.

4. Create an up-selling program in which you offer possible up-selling options for your customers.

5. Conduct regular customer surveys to get customer feedback on your program.

6. Familiarize your customers with your up-selling program so they can use it when needed.

7. Give your customers a good reason to buy more by offering attractive deals or coupons.

8. Understand how to use up-selling strategies effectively.

9. Don't be too pushy, but don't be too cautious either.

10. Be attentive and respond quickly to customer inquiries.

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How to make the reach of a press release measurable

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Measuring the reach of a press release is an important task for companies that want to increase their visibility to the public. There are several methods that can be used to determine the reach of a press release.

1. Determine the number of retail sources that received the press release. This can be a simple phone call to the respective media outlet or an online search.

2. Record the number of readers who read the press release. This can be determined using citation statistics, references to the press release, and other similar methods.

3. Measure the social media reach of the press release. This can be done using tools such as Hootsuite, Buffer, or Sprout Social.

4. Determine the number of people who responded to the press release. This can be done through a survey, an online poll, or a combination of both.

5. Measure the number of contacts referred. This can be determined through the tracking URLs included in the press release.

Using these methods, companies can measure the reach of their press release to gauge the success of their campaigns.

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What is a Survey?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A survey is a research method used to collect data from a specific group of people in order to gain insights, opinions, and facts about a particular topic or issue. Surveys are typically administered online, by mail, or in person.
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What is opinion research?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Opinion research is a form of empirical social research used to investigate opinions, attitudes and behaviors of people or groups. Various methods are used for this purpose, such as surveys, interviews, group discussions and observations. Opinion research is often used in advertising, politics and business research to gain a better understanding of target groups and make better decisions.
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What is data collection?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Data collection is the process of gathering information, data, or statistics from a variety of sources. This can be done through direct observation, interviews, surveys, analysis, or other methods. The goal of data collection is to gather data in order to investigate and solve a specific problem.
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