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Sending press releases by e-mail - what to watch out for

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.

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How to successfully send a press release in 2023

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a plan: determine what you want to publish and what your goals are with your press release.

2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.

3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.

4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.

5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.

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How to build a passive (side) income in 2022?

07/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many people are currently wondering how, in times of high inflation and constantly rising costs for energy and everyday life, you can build up a side income without having to invest a lot of time or money in doing so.

With our B2B partner program, we have created an opportunity for agencies, self-employed and freelancers to generate additional value for your customers and to open up another, largely passive source of income for themselves. If you successfully recommend our products, e.g. through banner advertising or text links on your website, we will compensate you for each qualified order with a commission of 30-50% of the net order value. As a rule, you thus earn a three-digit amount, i.e. over 100 €, per qualified order with little effort.

All information about the partner program and the conditions of participation can be found at https://www.fischer-data-science.com/de/partner/ (link)

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The Sky is the Limit - How to successfully scale your business

07/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
This book provides a comprehensive and practical guide on how to successfully scale your own small business. It contains a number of different strategies on how to build and design your business to grow sustainably and become increasingly successful. Topics covered include: developing a scaling strategy, finding the right business culture, implementing processes and systems, leveraging technology and social media, developing an effective marketing plan, and much more. In addition, the psychological side of entrepreneurship will also be addressed. Useful tips and tricks for dealing with the challenges of entrepreneurship are also provided. At the end of the book, the most important points are summarized again and some more useful resources for further research are presented.
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What are the biggest mistakes in business succession?

06/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Lack of planning: if no clear and detailed planning is drawn up for the handover of the company to the next generation, ambiguities and conflicts may arise.

2. No communication: if there is no open communication between the generations, the necessary changes cannot be implemented and there is a risk that important decisions will not be made.

3. False expectations: If the older generation has false expectations about the capabilities and commitment of the next generation, disappointment and poor decisions may result.

4. Insufficient financing: if the financing for the business succession has not been carefully planned and prepared, the business cannot be successfully handed over.

5. Unclear business goals: If the goals of the business are not clearly defined, the next generation may not know which direction to take the business.

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