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How to successfully send a press release in 2023

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a plan: determine what you want to publish and what your goals are with your press release.

2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.

3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.

4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.

5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.

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