News / Blog: #strategy

What is Strategic Communication?

Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.

What is a content strategy?

A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.

What is media consulting?

Media consulting is consulting that specializes in the development and use of various media. This includes various forms of media such as print media, online media, video and audio media, social media, and other digital media. The consultant can help develop a strategy and address a variety of issues related to the development and use of media. This includes developing and implementing a media plan, selecting and controlling media content, developing media campaigns, creating media resources, and evaluating media.

What is a brand strategy?

A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.

What is a communication plan?

A communication plan is a planning tool used to organize communication between different parties in a particular project. It helps to organize and plan the communication strategy required for the project, including defining the objectives, identifying the necessary resources, and planning the timing of the communication. The communication plan can also be used to monitor effective feedback after project completion.