12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Familiarize yourself with your products and services. Understand their value and features and find out how they can benefit your customers.
2. Profile your customers by understanding their needs, goals and expectations.
3. Always be attentive and keep an eye on the current trends.
4. Create an up-selling program in which you offer possible up-selling options for your customers.
5. Conduct regular customer surveys to get customer feedback on your program.
6. Familiarize your customers with your up-selling program so they can use it when needed.
7. Give your customers a good reason to buy more by offering attractive deals or coupons.
8. Understand how to use up-selling strategies effectively.
9. Don't be too pushy, but don't be too cautious either.
10. Be attentive and respond quickly to customer inquiries.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer acquisition is the process of acquiring new customers. It usually involves a combination of marketing, sales and customer service. The purpose is to identify, educate and attract new customers. This process often requires a combination of creative strategies, techniques and tools to reach and retain new customers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing planning is a comprehensive process in which companies determine the strategies, objectives, and actions they want to use to achieve their business goals. It also includes analyzing the market and competition and developing a positioning strategy. Marketing planning components also include identifying target customers, determining pricing and promotion, and establishing a media plan.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.