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6 tips to attract new customers faster

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear market positioning: Identify your target group and create a clear market positioning that addresses your target group. This will allow you to focus on those customers who really need your products and services.

2. Conduct a new customer acquisition: Define a new customer acquisition strategy that addresses your target audience. Conduct a solid new customer acquisition by reaching out to your target audience and gathering relevant information about them.

3. Provide engaging content: Create engaging content that appeals to your target audience. This can be in the form of blogs, emails, videos, webinars and more. This content can engage potential customers and create an interest in your business.

4. Develop an email marketing program: develop an email marketing program to make potential customers aware of your services. Try to personalize your email marketing channel to understand the preferences of your target audience.

5. Use social media: use social media to stay in touch and attract new customers. Post interesting content regularly and offer special deals to your followers to attract them.

6. Make use of referral programs: Make use of referral programs to attract new customers. Ask your existing customers to recommend your company to attract new customers.

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How to make the reach of a press release measurable

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Measuring the reach of a press release is an important task for companies that want to increase their visibility to the public. There are several methods that can be used to determine the reach of a press release.

1. Determine the number of retail sources that received the press release. This can be a simple phone call to the respective media outlet or an online search.

2. Record the number of readers who read the press release. This can be determined using citation statistics, references to the press release, and other similar methods.

3. Measure the social media reach of the press release. This can be done using tools such as Hootsuite, Buffer, or Sprout Social.

4. Determine the number of people who responded to the press release. This can be done through a survey, an online poll, or a combination of both.

5. Measure the number of contacts referred. This can be determined through the tracking URLs included in the press release.

Using these methods, companies can measure the reach of their press release to gauge the success of their campaigns.

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The best methods to distribute a press release

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Publication on press portals: publish your press release on specialized press portals to reach a larger target group.

2. Distribution to press contacts: Distribute the press release to relevant journalists and editors to achieve publication in print and online media.

3. Social media campaign: set up a campaign on social media platforms such as Twitter, Facebook and Instagram to spread your press release.

4. Email campaign: send your press release to a list of email contacts to reach a wide audience.

5. Creating buzz: create awareness for your press release by launching a campaign with blogs, podcasts and videos.

6. Distribution to industry websites: Distribute your press release to industry websites to reach a specific audience.

7. Distribution to news outlets: Distribute your press release to news outlets to achieve wide publication in print and online media.

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What is search engine marketing (SEM)?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.
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What is social media analysis?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media analytics is a method of collecting and analyzing data from social media to gain valuable insights into consumer preferences, behaviors, and other trends. It can be used to measure brand awareness, identify target audiences and understand what users think about a company, product or service. It also offers companies the opportunity to determine their competitive advantage by finding out how they compare to similar companies on social media.
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