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1. Create a clear market positioning: Identify your target group and create a clear market positioning that addresses your target group. This will allow you to focus on those customers who really need your products and services.
2. Conduct a new customer acquisition: Define a new customer acquisition strategy that addresses your target audience. Conduct a solid new customer acquisition by reaching out to your target audience and gathering relevant information about them.
3. Provide engaging content: Create engaging content that appeals to your target audience. This can be in the form of blogs, emails, videos, webinars and more. This content can engage potential customers and create an interest in your business.
4. Develop an email marketing program: develop an email marketing program to make potential customers aware of your services. Try to personalize your email marketing channel to understand the preferences of your target audience.
5. Use social media: use social media to stay in touch and attract new customers. Post interesting content regularly and offer special deals to your followers to attract them.
6. Make use of referral programs: Make use of referral programs to attract new customers. Ask your existing customers to recommend your company to attract new customers.