12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media consulting is consulting that specializes in the development and use of various media. This includes various forms of media such as print media, online media, video and audio media, social media, and other digital media. The consultant can help develop a strategy and address a variety of issues related to the development and use of media. This includes developing and implementing a media plan, selecting and controlling media content, developing media campaigns, creating media resources, and evaluating media.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press photo is a photograph taken by a photographer or other image observer that has been sent to journalists and other members of the media to serve as a visual aid for a particular story or news item. Press photos are often published in newspapers, magazines, blogs, websites, social media, and other media.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.