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News / Blog: #sales

What is acquisition?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Acquisition refers to the systematic acquisition of new customers or clients for a company or organization through an active sales pitch or other form of approach. Acquisition is a combination of sales promotion and customer retention. The purpose of canvassing is to attract new customers or clients who will support the business or organization by purchasing its services or products. Acquisition can take place in a variety of ways, such as a face-to-face sales call, customer outreach, direct mail, or online marketing.
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What are promotional products?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Promotional tools are tools that marketers use to advertise and market their brand. They can come in a variety of formats, including print, audio, video, digital, and social media. Some of the most common promotional tools are advertisements, flyers, brochures, ads, postcards, banners, PR pieces, giveaways, giveaways, email campaigns, and many others. These promotional tools are used to increase brand awareness and customer loyalty, attract potential customers, appease customers, and generate more sales.
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What is brand alignment?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.
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What is a sales strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales strategy is a plan to help a company sell its products and services. It involves developing a vision, strategy, and approach to provide the best possible experience for customers. It can also include the development of promotional materials, pricing, and customer retention activities. A sales strategy can also help a company better achieve its goals.
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What is a sales process?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.
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