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How to send press releases to the media

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a press release that contains a newsworthy message about your company. Make sure the press release contains relevant facts and interesting information.

2. Write an introduction that draws readers' attention to the press release. Make sure you highlight key information and create an incentive to read on.

3. List all contact information to send the press release to the media. For most media, you will need an email address, fax number and phone number.

4. Design a distribution list to send out your press release. Distribute the press release to all relevant media you think might be interested.

5. Contact editors to make sure they receive your press release. Make sure they have read and reviewed your press release.

6. If the editors are interested, set up an interview. Make it clear that you and your company are willing to provide more information if needed.

7. Track how your press releases are received by the media. Pay attention to media coverage and the results your press release has generated.

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How to create a press release in a few steps

01/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a press release format. Define the four basic elements of a press release: (1) Headline, (2) Lead paragraph, (3) Body paragraph, (4) Boilerplate (company description).

2. Include the necessary information. Write a headline that points out the main point of the press release. Write a lead paragraph to convey the key message of the news. Then create several body paragraphs to provide additional important information.

3. Compose the boilerplate. Write a short paragraph that includes the description of the company for which the press release is being created.

4. Review and edit your press release. Read through the press release and make sure all information is correct. Check for grammar and spelling.

5. Publish the press release. Post the press release on your website or social media. Send it to media representatives and other relevant contacts.

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How do I properly automate the processes in my company or online business?

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with an analysis of your processing operations and identify those that can be automated most effectively and efficiently.

2. Define checkpoints and criteria to determine which parts of the process can be automated.

3. Develop a schedule that determines which processes will be automated and in what order.

4. Choose the right technology and software solution to automate your processes.

5. Define the necessary policies and procedures to ensure automation.

6. Regularly review and update your automation process to ensure it is working optimally.

7. Test all automated processes before implementation.

8. Implement a monitoring system to quickly identify and fix potential problems.

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How to convince potential customers of your services and products

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a detailed description of your services and products that highlights the benefits and added value they offer.

2. Create a descriptive website that is easy to navigate and presents the services and products in a professional design.

3. Offer free samples or trial samples to potential customers so they can check the quality of your services and products for themselves.

4. Use social media and other online marketing channels to make potential customers aware of your services and products.

5. Build a trusting relationship with your potential customers by communicating with them regularly and informing them about new services and products.

6. Make clear offers to your potential customers that do not exceed their budget and offer customized solutions.

7. Use customer reviews and references to prove the quality of your services and products.

8. Make it clear to your potential customers that they will receive an excellent customer experience with you by improving your customer service.

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Is a start-up consultation or start-up advice worthwhile?

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Yes, it is worthwhile to take advantage of start-up consulting or start-up advice. A consultant can help you review your startup idea, meet the legal and financial requirements, and help you develop a business model. In addition, the consultant can help you start a business that is successful and sustainable.
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