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How to create a press release in a few steps

01/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a press release format. Define the four basic elements of a press release: (1) Headline, (2) Lead paragraph, (3) Body paragraph, (4) Boilerplate (company description).

2. Include the necessary information. Write a headline that points out the main point of the press release. Write a lead paragraph to convey the key message of the news. Then create several body paragraphs to provide additional important information.

3. Compose the boilerplate. Write a short paragraph that includes the description of the company for which the press release is being created.

4. Review and edit your press release. Read through the press release and make sure all information is correct. Check for grammar and spelling.

5. Publish the press release. Post the press release on your website or social media. Send it to media representatives and other relevant contacts.

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